Chu ( Ivy ) Dang Assistant Professor of Marketing HKU Business School The University of Hong Kong Email: ivydang [at] hku.hk My HKU Page |
Hi, this is Ivy! I am an assistant professor of marketing at HKU Business School. My research focuses on the economics of information in the domain of quantitative marketing. I study how consumers search for information, how information influences their choices and the information provision strategies of firms. My interests also extend to digital and social media marketing.
I joined The University of Hong Kong in 2020, after receiving my Ph.D. in marketing from CUHK Business School. I hold a M.S. in economics from CUHK and a B.S. in applied physics from BJTU. Before studying business and economics, I also spent two years in RB Liu Lab doing research in quantum information as a HKPFS PhD candidate in physics. In my spare time, I enjoy running, hiking and playing with my little one.
Hi, this is Ivy! I am an assistant professor of marketing at HKU Business School. My research focuses on the economics of information in the domain of quantitative marketing. I study how consumers search for information, how information influences their choices and the information provision strategies of firms. My interests also extend to digital and social media marketing.
I joined The University of Hong Kong in 2020, after receiving my Ph.D. in marketing from CUHK Business School. I hold a M.S. in economics from CUHK and a B.S. in applied physics from BJTU. Before studying business and economics, I also spent two years in RB Liu Lab doing research in quantum information as a HKPFS PhD candidate in physics. In my spare time, I enjoy running, hiking and playing with my little one.
RESEARCH INTERESTS
Information Economics (e.g., Search, Matching and Learning), Empirical IO, Digital Platform, Social Media
PUBLICATIONS
WORKING PAPERS
WORK-IN-PROGRESS TOPICS
RESEARCH INTERESTS
Information Economics (e.g., Search, Matching and Learning), Empirical IO, Digital Platform, Social Media
PUBLICATIONS
- Hongchuan Shen, Chu (Ivy) Dang, Michael Zhang (2023) Mr. Right or Mr. Best: The Role of Information under Preference Mismatch in Online Dating, Information Systems Research
- Mandy Hu, Chu (Ivy) Dang, Pradeep K. Chintagunta (2019) Search and Learning at a Daily Deals Website. Marketing Science 38(4):609-642.
- Chu (Ivy) Dang (2017). Network-Based Targeting: Big Data Applications in Mobile Industry. In Big Data Applications in the Telecommunications Industry (pp. 78-107). IGI Global. (Book Chapter)
WORKING PAPERS
- "Product Revisits and Consumer Consideration Sets" - with Raluca Ursu and Pradeep Chintagunta
- Previously circulated under the title "Search Revisits"
- New draft coming soon!
- “Picture or Text Superiority? The Impact of Image Text on Communication Effectiveness” - with Canice Kwan and Yang Shi
- Revise & Resubmit at Journal of Marketing Research
- "Privacy Preferences in Internet Lending" ‒ with Tesary Lin, Mandy Hu & Pradeep Chintagunta
WORK-IN-PROGRESS TOPICS
- Testing theories of how consumers acquire and process information
- Funded by the Becker Friedman Institute (BFI)
- Livestream e-commerce and influencer marketing
- UGC and MGC on social media